We want our new website to make it easy for people searching the web for information about assistance dogs to find Can Do Canines. The site must be attractive and engaging, very user friendly, donor friendly and media friendly. We want to be the organization people think of when they need information about assistance dogs. Every other element and function should be built, created and designed to support that purpose in some way.
â€¢ We currently have a lone "techie" tied to a single copy of Dreamweaver, adding everything painstakingly by hand. It would be excellent if we had a content management system that allowed multiple employees to participate in updating web content so we could stay fresh and up-to-date.
â€¢ Our site was designed more than six years ago and the branding work we've done for our other methods of communication (brochures, etc.) are not reflected in our current website design. We need a fresh design that aligns with our brand in every way.
â€¢ We need a clean user interface that helps us to keep events, news items, multimedia, newsletter articles, and the like fresh and constantly updated.
â€¢ Everyone loves the dogsâ€” clients and contributors alike. It would be wonderful if we had easy ways to share our great photos and video. In particular, we want visitors to see the dogs in action when they visit our site. When a visitor reads the words â€œâ€¦the dog keeps the child safeâ€, that is very different than if they can see a video clip of the dog actually keeping the child safe. It makes the concept immediate and real.
â€¢ We need to have a number of solid, intuitive web forms so people can subscribe to our publications, sign up for volunteer opportunities, and even begin the application process online. We want to actively capture contact information of those who visit our site so we can stay in touch via our new eNewsletter to be launched later during 2011.
â€¢ Our factual information, like our program information or contribution opportunities, need to be clean, well-organized, easy to read, easy to print out, and easy for a non-web-savvy person to navigate.
â€¢ Communicating clearly and regularly with our valued group of Puppy Raisers is a challenge we currently meet with a Yahoo group. We would like to integrate parts of this function with our website and have a user-account-accessed "portal" for internal calendars, updates, and specialized documents.
â€¢ Creating our site would be a great challenge for people who are interested in accessibility in web design. Many people can make a nice-looking websiteâ€”but only truly talented designers can make one that looks great, for all people, all of the time, no matter what unusual combination of technologies they're using. Our audience runs a huge gamut: from businesspeople who read our site on a smartphone or iPad, to people in rural areas who are limited to dial-up internet, to people with disabilities who access the web in non-standard ways.